How does Target help restrict the sale of M-rated video games to minors?

How does Target help restrict the sale of M-rated video games to minors?

Since 2000, Target stores have voluntarily restricted the sale of M-rated video games and computer software by carding minors and limiting those sales to persons 17 years of age and older.
  • A message at checkout prompts our cashiers to verify a guest's age whenever an M-rated game is scanned.
  • All cashiers receive educational training on the identification process for M-rated video games and other age-restricted items.
On Target.com, there is a pop-up that requires you to certify that you are old enough to buy an M-rated video game (17 years or older). If you select "no," you are unable to add the game to your cart or to purchase it on the website.
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