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Video game ratings (ESRB)

You are here: Target Help Parental Ratings
Target Help

What is Target's policy on age-restricted video games?

  • Target sells computer software and video games that are rated by the Entertainment Software Rating Board (ESRB). The ratings address age-appropriate content ranging from early childhood through mature audiences. All video games are assigned an ESRB rating.
  • The ESRB rating system is posted in the video game and computer software departments in our stores where it is visible to guests.
  • Our goal is to make sure parents have access to important information about the ratings and content of media products that they or their children may purchase. Ultimately, however, it is up to you to determine if a product is appropriate.
  • We support the efforts of the ESRB to educate consumers and address concerns about young people buying mature-rated titles of video games and computer software. Target doesn't carry "adults only" software.
  • Target voluntarily restricts the sale of M-rated video games and computer software by carding minors and limiting those sales to persons 17 years of age and older. 
    • All store team members receive educational training on the identification process for M-rated content, and a message prompts store team members to verify a guest’s age whenever M-rated content is scanned.
    • On Target.com, there is a pop-up that requires guests to certify they are old enough to buy M-rated content. If you select “no,” you are unable to add the content to your cart.


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What do the ESRB ratings and content descriptors on video games mean?

The ESRB ratings are designed to provide concise and impartial information about the content in computer and video games so you can make an informed purchase decision. ESRB ratings have two equal parts: rating symbols that suggest age appropriateness for the game, and content descriptors that indicate elements in a game that may have triggered a particular rating and/or may be of interest or concern.

To take full advantage of the ESRB rating system, check both the rating symbol (on the front of the box) and the content descriptors (on the back). For the most up-to-date list of ratings categories and content descriptors, visit the ESRB website.


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I pre-ordered a video game and received a code for bonus content. How do I redeem my bonus?

To redeem bonus content (e.g. pre-order content, game download or currency code), visit the appropriate website below:
Have other questions or need help redeeming your bonus content? Call Target.com Guest Services at 1-800-591-3869.


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