Price Match Guarantee

Value at Target is about feeling a sense of satisfaction that you paid the right price without sacrificing experience, quality or style. We remain focused on simplifying the shopping experience to provide great deals when and where our guests want to shop.

Tips on how to get a price match

See Price Match Policy for full details.

Store purchase: Stop by a store

1. You can request a price match at checkout or at Guest Services.
2. Bring proof of the price you want to match - the entire printed ad, digital ad, or retailer's primary website. Screenshots or pictures cannot be accepted.
3. Bring the original receipt if you already purchased the item.

Online purchase: Call or chat

1. Chat with us online, or call us at 1-800-591-3869. Find our chat at contactus.target.com.
2. Have the current price you want to match ready - the digital ad, Amazon’s or Walmart’s website, or Target store price. Screenshots or pictures cannot be accepted.
3. Have your order number and item information ready.

It may qualify for a price match if...

  • It's an eligible Target product, bought from Target today, or in the past 14 days. Refer to Price Match Policy for full details.
  • It's the identical item, brand name, size, weight, color, quantity and model number.
  • It's in stock at a lower price, right now, from Amazon or Walmart - on their sites, or in their print ad.
  • The price is lower right now from Target.com or your local Target store. Refer to Price Match Policy for full details.

We're not able to price match if...

  • It's a "Marketplace" price from a 3rd party seller, or an item sold by Target Plus™.
  • If you bought it in a Target store, and the lower price is from a different Target store.
  • If you received a promotional Target GiftCard as part of the original purchase. Or, if the product currently has a Target GiftCard offered as part of a promotion.
  • You are also using a Registry completion coupon or other Target coupons. Please review our Store Coupon Policy for additional details. Go to Store Coupon Policy.
  • The price is a competitor doorbuster or lightning deal (including Amazon Prime or Amazon Fresh Exclusive offers), or for prices that only display on a website after log in.
  • The item is on clearance, closeout, liquidation, refurbished or is a typographical error. Other exclusions may apply. Refer to Price Match Policy for full details.

Full Price Match Guarantee

Target Help
  • Value at Target is about feeling a sense of satisfaction that you paid the right price without sacrificing experience, quality or style.
  • We remain focused on simplifying the shopping experience to provide great deals when and where our guests want to shop.

Price Match Guarantee
  • We’ll match the price if you buy a qualifying item at Target and then find the identical item for less at Target.com, Amazon, Walmart or with a Target Circle™ deal (deals that apply automatically upon identifying yourself as a Target Circle member). Price matches may be requested at time of purchase or within 14 days after purchase. 
  • To request a price match, provide proof of the current lower price at Guest Services in your local Target store. For Target.com purchases, call Target.com Guest Services at 1-800-591-3869.
  • Reference the details below for more information on what items are eligible for price matching and what proof is required.

Guidelines & Limitations
  • The price for an item must be listed and valid at the time of match. We reserve the right to verify a competitor’s advertised price and the availability of the item. If Target is not able to verify the lower price, we may decline the request. 
  • The item must be the identical item, brand name, size, weight, color, quantity and model number. It also must be sold and fulfilled by Amazon or Walmart, and in stock for shipping and delivery / pickup at time of price match.
  • Price match will be validated only on Amazon’s or Walmart’s primary website and must meet all other price match criteria.
  • Proof of any Target Circle deal requires member sign in, sign up or mobile number entered at checkout.
  • Please show the online price or digital version of the ad on your mobile device for proof of price. 
  • Original receipts, physical or digital, or packing slips are required for price adjustments up to 14 days after purchase.
  • In-store price matches from other Target stores are excluded.
  • When price matching with the Target app, the Target app must be showing the price of the current store location.
  • We match Target.com prices on in-store Target purchases and in-store Target prices for Target.com purchases. 
  • No rain checks will be issued for items out of stock at Target or Target.com to match a competitor's price.
  • We reserve the right to deny purchase and limit quantities per guest. 
  • Price match of items sold by any competitor in store or online are not available in Alaska and Hawaii.
  • Price match of items sold by Target.com or prices through the Target app are not available in Alaska and Hawaii. 

Exclusions
  • Target Circle Bonuses (just-for-you bonuses that you must tap to add in the Target app or on Target.com), gift card offers (Target GiftCard, specialty and pre-paid gift card), Registry completion coupons and Target coupons cannot be combined with price match. Manufacturer coupons will be applied after a price match is made, for in-store purchases only. Please review our coupon policy for additional details. 
  • Target Circle deals cannot be combined with competitor price matches.
  • Clearance, closeout, liquidation sales, damaged, used, open package, refurbished, pre-owned, or rent / lease to own items, discount on total store or site purchase, deals that require a minimum purchase, non-branded items, or prices that only display on a competitor website after guests log in.
  • Pricing due to typographical errors, competitor coupon offers, loyalty cards, promotional codes or lightning sales (including Amazon Prime or Amazon Fresh Exclusive offers). 
  • All credit card offers, gift card offers financing, service offers, bundled offers, sales tax promotions, free items, rebates or mail-in offers.
  • Contract mobile phone devices and the associated plans, optical, product services (warranties, assembly, etc.), clinic and pharmacy purchases and offers, or  pre-order items.
  • “Marketplace” prices from third party sellers.
  • Any item sold by a Target Plus™ Partner on Target.com or any Target application are not eligible for price match.
  • Items containing alcohol will be subject to state-by-state regulations. Alcohol price matching is not allowed for online exclusive retailers (e.g., Amazon).
  • Membership price of Target Circle 360™ with any competitor membership or subscription.


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  • Produce items must be the identical item, brand name (e.g., Dole®, Chiquita®), size, weight and quantity to qualify for price match.
  • Items need to be sold in the same unit of measure (per pound vs. per item).
  • Non-SuperTargets can't match per-pound items.


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Pricing, promotions, styles and availability may vary by store and online. 
  • We match Target.com prices on in-store purchases and in-store prices for Target.com purchases. In-store price matches from other Target stores are excluded.
    • Online clearance prices can't be matched with in-store clearance prices.
  • Online clearance prices are separate from in-store clearance pricing.
    • In-store clearance pricing isn't visible online. Clearance items and pricing can only be found and purchased in-store.
  • When price matching with the Target app, the Target app must be showing the price of the current store location.


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  • Printed ads: Present the retailer’s entire original printed advertisement. Photos or photocopies of the ad cannot be accepted as verification of a competitor's printed ad. Digital versions of printed advertisements are accepted. 
  • Online prices: Present the price on your mobile device from Target.com, Amazon or Walmart. A Target team member will then verify the match using a Target device. Screenshots or pictures cannot be accepted.


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Competitor online items must be in stock at the time a price match is requested. Items do not need to be in stock on Target.com in order to request a price match. Guests who visit a Target store due to out of stock issues on Target.com may request a price adjustment at Guest Services when applicable. Rain checks are not given for price match requests if items are out of stock at a Target store and Target.com.


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Yes, when you use your Target Circle™ Card, you'll save 5%. 

Some restrictions apply. Visit Target.com/CircleCard for program rules.


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Manufacturer coupons will be applied after the price match is made. 

Target coupons cannot be applied with price match.

For details, review our coupon policy.


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A team member discount can be used when price matching.


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No; an item’s price must be validated by a team member on Target.com, a competitor’s website, or in Target's or a competitor's local printed or digital ad.

Please note, online search engines may show a different price from the Target.com website due to web caching (memory stored in the computer for future use). The correct prices are on Target.com. Due to timing issues with publishing, the pricing you may find on comparison shopping sites can be outdated.


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If the item is no longer on sale, we aren't able to match any of our previous prices. Prices frequently change on Target.com. Promotions are only valid during the timeframe stated, such as a 3-hour sale with promo code. Promotions are not valid on previous orders.


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Despite our best efforts, a small number of items on the site may be mispriced, described inaccurately, or unavailable. We may experience lags in uploading updates throughout the site and in our advertising on other sites.

We don't guarantee the accuracy or completeness of the information on Target.com, including prices, product images, specifications, availability, and services. Target reserves the right to change or update information and to correct errors, inaccuracies, or omissions at any time without prior notice. If you find an error or notice something that doesn't look right, please contact Target Guest Services at 1-800-591-3869. We apologize for any inconvenience.


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Yes, a rain check may be available if a sale item is not available at your Target store. The rain check entitles you to today's sale price for the next 30-45 days (varies by state), and can be used at any Target store. Target can't guarantee product availability or hold merchandise and does not provide notifications when the product is available. However, substitutes are offered whenever possible. Ask a store team member for help.

Exclusions:
  • Clearance, Price Cut, Temporary Price Cut and Everyday Low Price items that are excluded from the Weekly Ad and items that state "No Rain Checks" can't be rain-checked.
  • No rain checks or substitutions are available for contract cell phones.
  • Music, movie and software titles can't be substituted.
  • Rain checks are not offered on Target.com.
  • Only paper rain checks are issued and accepted.


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